As financial leaders gathered recently at the Sibos conference, which took place in Frankfurt, Germany, the conversation is no longer about whether crypto belongs at the table. That debate is over. The focus has shifted to how banks, networks, and platforms can adapt in a world where blockchain and digital assets are no longer fringe experiments but building blocks of the global economy.

This shift creates enormous opportunity, but also a pressing challenge for the blockchain industry. It is simply not enough to connect systems and call it innovation. The real question is whether the infrastructure being built will be open, resilient, and trusted enough to last.

For years, blockchain’s rallying cry was interoperability, the effort to make blockchains talk to one another. Interoperability still matters, yet a deeper issue now sits underneath it: who gets to define the rules these systems run on?

Decentralization has always been the promise of blockchain, but it is often measured in narrow terms such as validator count, the Nakamoto coefficient, or the number of nodes. These metrics matter, but they do not tell the whole story, particularly in showing whether those validators are truly distinct. As the new adage goes, “you are only as decentralized as your most centralized link, so true decentralization must also extend to the code itself.”

Code neutrality is the principle that no single company or group of investors should be able to control or change the rules. Without this safeguard, decentralization becomes purely cosmetic. A system that looks distributed on the surface can still be vulnerable to capture at its core. And just as importantly, the standards that define the blockchain itself should remain open, ensuring that the foundation of these systems is transparent and not owned by one single entity.

Why neutrality matters

Projects that remain tied to one company or founder rarely stand the test of time. Leadership changes, business strategies pivot, or governments apply pressure. When that happens, systems built on centralized code can collapse overnight. Neutral code, by contrast, is built to outlast its creators. It can be maintained and advanced by a broad set of participants, reducing dependence on any single actor.

This is not theoretical. Proprietary systems that once looked dominant, from software platforms to closed networks, have consistently given way to open alternatives. Conversely, neutral protocols such as TCP/IP, the foundation of the internet, have endured for decades, growing stronger as more participants adopted and improved them.

Trust comes from transparency

Finance runs on trust. People and institutions will not place confidence in black boxes, especially when those systems manage money or governance. SWIFT, for example, is trusted not because of the brand itself but because its rules are collectively defined and globally verifiable.

For financial institutions, the fear is not abstract. No bank or asset manager wants to be locked into a system without recourse, stranded in an environment where rules could shift without their input. Code neutrality, paired with interoperability, addresses that fear by ensuring portability and long-term assurance. It allows institutions to take the right step today with confidence that their participation will remain future-proof.

Blockchain must offer the same assurance. When code is neutral and open, the rules are transparent, and participants know they will not shift without broad consensus. If code remains under the control of a single corporate entity, trust will always be conditional.

What we can learn from the past

The success of the internet was no accident. It thrived because its underlying protocols were neutral and open. TCP/IP was not owned by any one company, which meant anyone could build on top of it without asking permission, and no single actor could rewrite the rules. That neutrality created the conditions for decades of growth, where countless businesses and innovations could flourish side by side.

The contrast with closed systems is sharp. AOL tried to build a walled garden, where access was tightly controlled and rules were dictated from the top. It grew quickly, but its model could not withstand the openness of the wider web. When users were offered choices, neutrality won.

Blockchain networks face the same choice today. If they want to support global finance and trade at scale, they will need the same principle that powered the internet: neutral code that no one owns and everyone can trust.

Neutrality defines the path forward

A network with a single point of control is fragile. Neutral systems are stronger because they spread governance across many hands. They can withstand leadership transitions, regulatory scrutiny, or market shocks because no one actor holds the keys. This resilience is not just ideological; it’s a practical requirement for systems that will manage trillions in assets.

Regulation is also moving quickly to recognize this. In the United States, the CLARITY Act has introduced a framework for what it means for a blockchain to be “mature.” At its core, that definition depends on whether a system avoids a single point of control. The Act also recognizes that projects may begin centralized but can evolve into maturity over time. Those that can prove genuine decentralization will be rewarded with regulatory clarity and market confidence.

Neutral code is one way to demonstrate that maturity. It provides visible evidence that no single entity controls the system and that the rules are transparent and verifiable. That proof is what regulators, institutions, and users will demand.

The new standard

Interoperability helped blockchains connect. Code neutrality will help them last. Without it, decentralization risks becoming a slogan. With it, networks can earn trust, withstand pressure, and support innovation for decades to come.

The future of finance will not be defined by systems where one company owns the rules and everyone else must comply. It will be defined by systems where the rules are open, transparent, and collectively owned. Code neutrality is how blockchain turns that vision into reality.

This article was co-authored by Shyam Nagarajan and Daniela Barbosa.

Lolli is using its new asset, Slice, to widen its BitcoinFi scope. The move connects a stream of passive earners to the broader Thesis ecosystem, including Mezo.

In a press release dated Nov. 3, New York-based Lolli confirmed it has acquired Slice, a browser extension that rewards users with Bitcoin (BTC) for passive browsing. The deal combines Lolli’s retail-focused cashback platform with Slice’s automated rewards tool under one system.

According to the statement, the integration will allow users to earn Bitcoin through both online shopping and everyday browsing, while also linking withdrawal and earning features with Mezo, another Thesis-backed project within the growing BitcoinFi ecosystem.

Lolli’s step in BitcoinFi’s consolidation

Matt Luongo, founder and CEO of Thesis, described the move as a natural step in building a circular Bitcoin economy. In the press release, Luongo said the integration will allow users already earning on Lolli to “double down” on their rewards potential by browsing online.

He framed it as part of a broader effort to make Bitcoin ownership more active, signaling that the BitcoinFi model is shifting from passive holding to real on-chain utility. For Luongo, the deal also strengthens Thesis’s long-term goal of building a sustainable financial stack on Bitcoin.

Founded in 2018, Lolli turned everyday grocery runs and online orders into a way to grab a piece of Bitcoin. It pioneered the model, building a network of over 50,000 merchants and, by its count, guiding more than 600,000 users through their first steps in accumulating the original cryptocurrency via shopping and mobile games.

Lolli’s push into this rewards-space consolidation comes just as the BitcoinFi ecosystem hits its stride. New data from Maestro’s H1 2025 report confirms the sector has blasted past the $10 billion mark in total value locked.

Rumble is making good on its CEO’s year-old vision, evolving from a video hub into a nascent digital economy where content and cryptocurrency merge, offering a tangible use case for Bitcoin as a direct payment method.

On Oct. 24, the video platform formally announced it is integrating a Bitcoin (BTC) and cryptocurrency tipping feature, enabling its 51 million users to send direct payments to creators.

The move, teased by CEO Chris Pavlovski nearly a year ago following a landmark $775 million investment from Tether, marks a critical shift from speculative corporate treasury holds to a functional, user-facing crypto economy. Rumble said the development leverages its existing blockchain infrastructure to facilitate these peer-to-peer transactions.

Bitcoin tips signal a push toward platform-level decentralization

This tipping feature is the direct result of a strategic vision set in motion almost a year ago. Following a monumental $775 million capital injection from Tether, Rumble CEO Chris Pavlovski took to social media to outline his plan, asking users to imagine tipping creators with “USDT or BTC directly on Rumble.”

That tweet appeared to be a blueprint. Tether’s investment, which secured a minority stake and sent Rumble’s stock soaring by 76%, was intended to bolster the platform’s financials and support its growth initiatives. Tether CEO Paolo Ardoino emphasized their shared values of decentralization, pointing to a future of advanced crypto payments on the platform.

The company’s commitment to Bitcoin, however, extends far deeper than a single feature. In a bold move last November, Rumble’s board approved a treasury diversification strategy to allocate up to $20 million of its excess cash reserves into Bitcoin.

Pavlovski framed this as a strategic hedge against inflation and a belief that the world is still in the early stages of Bitcoin adoption. This corporate treasury play signaled a profound shift in how Rumble values its own assets, anchoring a portion of its balance sheet to a decentralized digital standard rather than solely to traditional fiat currency.

By integrating Bitcoin tipping, Rumble is now connecting its corporate financial strategy directly to its creator ecosystem. The platform is effectively creating a closed-loop economy where its belief in Bitcoin as a store of value transforms into a practical medium of exchange for its users.