Adoption
Crypto wins the vote in the 2024 US elections
Published
5 months agoon
By
admin
Disclosure: The views and opinions expressed here belong solely to the author and do not represent the views and opinions of crypto.news’ editorial.
The 2024 US election campaigns have been a masterclass in how to compel a large group of people to elect their country’s leaders. In a short time, we’ve seen sentiments shift after each candidate began their campaign trails and made promises to voters surrounding issues such as immigration, cost of living, and reproductive rights.
From spreading memes about migrants eating cats and dogs and the humorous “coconut tree” remark to the decisive role of lobbying regulators, the similarities between pushing political messaging and crypto narratives are difficult to ignore.
Crypto is no stranger to compelling messages. One of the most memorable phrases in crypto history, “The Times 03/Jan/2009 Chancellor on the brink of second bailout for banks,” contained in Bitcoin’s (BTC) genesis block, is a reminder of the powerful messaging that has helped propel the industry forward. For crypto to win the “people’s vote” again, the industry can learn from several foundational communication principles we observed in this year’s elections.
Tapping into the psyche of the masses with memes
The use of memes in political messaging this election cycle has helped candidates engage the voter base and shift their perceptions.
In July, singer Charli XCX took to her almost 3.7 million followers on X to endorse Kamala Harris with a three-word X-post, “kamala IS brat.” Brat was an album launched by Charli XCX, with notable colors of neon lime green and black. The Harris campaign quickly adopted the theme into their campaign color scheme, resulting in the “Kamala is brat” meme exploding across the web and TikTok, introducing a new cultural reference that positively shaped discourse. This is particularly significant for young and new voters who are increasingly getting their news through social media, according to Pew Research.
Originating from evolutionary biology, memetics, the study of memes explores how ideas, behaviors, and cultural phenomena spread. The light-heartedness of the medium allows people to digest complex or unsettling political realities in a more approachable way, impacting voter attitudes at an emotional level.
Crypto has seen its successful application through memecoins like Dogecoin (DOGE), Shiba Inu (SHIB), and Dogwifhat (WIF), which leverage meme culture to build communities and hype. Similar to political memes spreading ideology, memecoins spread economic narratives through humor and social media engagement.
The overall industry needs to see a return to memes that captivate users broadly. Popular memes like ‘diamond hands,’ ‘WAGMI’ (we’re all gonna make it), and HODL (hold on for dear life) have in the past spread beliefs about crypto like wildfire. The industry needs to craft new memes and leverage new moments to maintain its relevance and resonate with broad audiences again.
The use of emotional and purpose-driven messaging
Political campaigns also provide examples of how emotionally resonant, purpose-driven language connects with supporters.
Donald J. Trump’s campaign used many bold statements of purpose that studies show resonate with themes of strength and patriotism. Among the most popular is the campaign’s “Make America Great Again” (MAGA) message. His appeal is connected to the psychological readiness in the US culture for an antihero figure, who represents someone bold and unconstrained by typical political decorum and the willingness to challenge the status quo. This was symbolized in Trump’s call to “fight, fight, fight!” that spread following the assassination attempt in July.
The web3 parallel is the need to evoke purpose when speaking to end-users by bypassing complex jargon in favor of emotionally engaging language. Mert Mumtaz, CEO of Helius Labs, a key crypto opinion leader, uses direct and emotionally engaging messaging to resonate with crypto enthusiasts. His commentary, which centers around key trends and recent events, enhances his credibility as a key spokesperson for Solana (SOL) and blockchain tech broadly.
Similarly to how political campaigns use soundbites that reflect the core values of the voter, web3 projects and founders need to rely more on using memorable statements that create an emotional connection, creating greater buy-in from a wider audience.
Lobbying to engage policymakers more seriously
Lobbying played a notable role in this year’s elections. The health of US citizens became an issue that rose in prominence when health lobbyist Calley Means reconnected Republican and independent presidential candidates Donald Trump and Robert F. Kennedy Jr. This played a part in RFK dropping out of the race to support Trump’s campaign, catalyzing the MAHA (Make America Healthy Again) movement and may make a difference in the final election outcome.
The US crypto industry itself has experienced regulatory hostility towards companies after the FTX collapse. Since then, there has been a growing realization that the use of money in politics is simply the way the system operates. Lobbying is needed for the industry’s priorities to be heard in the halls of Congress.
The last two years saw a major uptick in advocacy efforts for better US crypto policy. As of mid-October, crypto-focused super PACs (political action committees) had spent over $134 million to persuade voters to elect Congress members who support crypto. Just this week, the CEO of Coinbase, Brian Armstrong, announced the company was committing an additional $25 million to support the Fairshake PAC leading up to the 2026 midterms to elect pro-crypto candidates.
A continuation of this strategy by US companies could lead to significant shifts in US policy and could see better reception of crypto by users locally, with a ripple effect globally.
The 2024 US elections were littered with examples of masterful communication tactics that can be adopted by crypto projects. As the focus of the industry begins shifting from infrastructure development to the growth of consumer applications across various verticals, these strategies will be increasingly important in persuading users about why they should choose the products offered instead of the many other alternatives available to them.

Debra Nita
Debra Nita is the associate director and head of growth at YAP Global, a crypto-native PR firm. With over a decade of strategic communications and product marketing experience, Debra helps leading crypto and web3 projects gain publicity and build their reputation through top-tier media coverage, leadership, and narrative development. Her expertise includes layer-1 blockchains, rollups, decentralized finance, zero knowledge and cryptography, and stablecoins. Debra has also been a speaker and hackathon judge at leading crypto conferences, including ETHDenver, Mainnet in NYC, ETHToronto, and ETH Kuala Lumpur.
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Adoption
Toulouse starts to accept crypto for public transport
Published
5 days agoon
March 31, 2025By
admin

In Toulouse, France, residents can pay for their metro, tram, cable car, and bus tickets with Bitcoin and other cryptocurrencies.
In fact, starting on March 17, Toulouse became the first European city where crypto can legally be spent on public transport.
European Premiere: Crypto for Tram Fares!
With @Lyzi_app and @tisseo_officiel, you can now get around Toulouse using your crypto holdings; marking them as the first European public transport system to test this!
Metro, tram, bus, cable car, and park & ride – they’re all… pic.twitter.com/2lKfEUCJYU
— Lyzi
(@Lyzi_app) March 20, 2025
The move comes as France actively seeks to deploy various crypto-friendly services. It is reported that Cannes is also working on a payment system that will accept crypto from residents.
Tisséo, a Toulouse public transport operator, launched its solution first. The tickets can be bought via an Android-based mobile app for Bitcoin or one of the 70 altcoins. The crypto is instantly converted to euros. Binance Pay is among the supported payment options.
According to the deputy mayor of Toulouse, Sacha Briand, the initiative is experimental as the company wants to check how widespread the use of crypto can become in the long run. The press release emphasizes that the Toulouse administration is interested in the long-term prospects of cryptocurrency integration.
It’s worth noting that Paris-based Lyzi developed the crypto payment infrastructure for Tisséo. This white-label fintech company actively helps other businesses, including pharmacies, coworking spaces, and restaurants, accept crypto payments.
Lyzi also facilitates crypto payments for Printemps fashion stores across France.
They accept binancepay. They don’t accept Bitcoin
— Oliver Koblížek
(@Stromens) March 24, 2025
Some of the Bitcoin maxis have already expressed discontent over the fact that the service involves an intermediary of Binance, as they disapprove of the use of any middlemen or altcoins.
Advocates of the move by Tisséo argue that having Binance involved was important to ensure the speedy execution of transactions.
A more serious hurdle is the necessity to declare crypto transactions via tax form 3916-bis. Crypto transactions incur a 30% capital gains tax. Time will tell how easy it is. Regulators will likely have to adjust the rules to make crypto payments easier. The stats indicating how many people use the new payment avenue are unavailable as of press time.
Crypto in France
France is one of the countries that adopted general crypto regulations in 2020, making cryptocurrency storage and transactions legal and inspectable as France complies with the AML rules.
The press release dedicated to the crypto implementation in Toulouse mentions that cryptocurrency is becoming more popular among the French. The 2024 report by Gemini indicates that around 18% of French citizens hold crypto. Tisséo’s adoption of crypto payments for city transit was made in anticipation of the further growth in the number of crypto owners.
While the new initiative can attract more people’s interest in owning crypto, it may also create a robust infrastructure where people can use crypto for daily purchases once the share of crypto holders becomes critical.
Bitcoin cities
Although Toulouse became the first European city to let residents use crypto to pay for public transport, several other countries boast various services that can be paid for in crypto:
- Argentina: In 2019, Argentina allowed its citizens to top up the SUBE cards used in around 60 cities to pay for public transport with crypto.
- United Arab Emirates: Dubai is arguably one of the first so-called “Bitcoin cities” that come to mind when considering places to spend Bitcoins. Although Bitcoin is not registered as a legal tender in the United Arab Emirates, it can be spent there in hotels, malls, and restaurants. It is possible to rent a vehicle or book a flight using Bitcoin. Real estate purchases are also possible via crypto in Dubai. Those who don’t feel confident using online crypto exchanges may use one of the city’s crypto ATMs.
- Switzerland: Another notable example is the city of Zug, dubbed “Crypto Valley.” The city hosts the same crypto conference, while Switzerland itself is a well-known cryptocurrency hub. Zug allowed its residents to pay in Bitcoin for services (i.e., taxes) back in 2016.
- China: Hong Kong, considered a special administrative region, is another place where people can pay for dinner with Bitcoin. Immigrants can also use Bitcoin, Ethereum, and other digital assets as proof of wealth when visiting Hong Kong.
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Adoption
HK Asia Holdings Becomes First In China To Adopt Bitcoin Treasury
Published
2 weeks agoon
March 25, 2025By
admin
HK Asia Holdings (HKEX: 1723), soon to be renamed Moon Inc., has made history as the first publicly traded company in Greater China to adopt a Bitcoin treasury strategy. In a recent discussion hosted by Allen Helm of Bitcoin For Corporations, new CEO John Riggins outlined the company’s pivot, its regulatory alignment with Hong Kong, and the broader momentum building across Asia.
Riggins, a longtime Bitcoin advocate with extensive experience across China and Southeast Asia, explained that the move was driven by both long-term conviction and a favorable shift in regulatory posture in Hong Kong. He said the company had spent months consulting with regulators, public market investors, and local partners before executing the transition.
Originally focused on SIM cards and prepaid tech products, HK Asia Holdings now aims to integrate Bitcoin both as a balance sheet asset and into its business model. This includes plans to roll out Bitcoin-related offerings through its retail footprint, such as ATMs and prepaid Bitcoin products.
The company’s first steps included the acquisition of 8.88 BTC during a post-acquisition period, followed by another 10 BTC purchase once the leadership transition was finalized—bringing its total holdings to 18.88 BTC, valued at over $1.7 million at the time of announcement. Riggins said further accumulation is planned, though it will proceed in accordance with Hong Kong’s measured but transparent regulatory guidance.
“We see it as a way to protect our balance sheet, and we see it as a way to diversify, our treasury with an eye on how the rest of the world is moving,” said Riggins.
The strategic intent goes far beyond speculation. Riggins framed Bitcoin as a hedge against macro uncertainty, a tool for long-term resilience, and a bridge to emerging global financial infrastructure. He also emphasized how corporate boards in the region are beginning to engage more seriously with the idea, pointing to MetaPlanet in Japan and Strategy in the U.S. as compelling precedents.
While Asia’s corporate Bitcoin adoption is still in its early stages, interest is growing fast. Riggins highlighted South Korea, Thailand, Malaysia, and Indonesia as markets with clear potential to follow suit. Much of the movement, he noted, is happening quietly behind the scenes—especially in China, where institutional stakeholders and state-connected investors are actively monitoring U.S. policy shifts and corporate adoption trends.
“I’m flooded with messages more and more from, people in the government, people, you know, institutional investors who are kinda watching this space closely looking for inside information about what’s happening here,” said Riggins.
Although no formal public moves have been announced by Chinese state entities, Riggins believes Bitcoin is already being held indirectly through government-affiliated organizations, including state-connected investment arms. He suggested these holdings may be more significant than publicly known. With the U.S. moving toward a strategic Bitcoin reserve, he sees China closely watching—and potentially following—if global policy momentum continues to shift.
Looking ahead, Moon Inc. plans to expand its Bitcoin holdings within Hong Kong’s regulatory framework and serve as a model for other Asian companies exploring similar strategies. The company will co-host Bitcoin Asia this August in Hong Kong, positioning itself as a regional trailblazer and helping catalyze broader corporate adoption across Asia.
Disclaimer: This content was written on behalf of Bitcoin For Corporations. This article is intended solely for informational purposes and should not be interpreted as an invitation or solicitation to acquire, purchase, or subscribe for securities. For full transparency, please note that BTC Inc., the parent company of UTXO Management, holds a stake in HK Asia Holdings Limited (1723.HK) in partnership with Sora Ventures and other entities.
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Adoption
California Senator endorses Bitcoiner for seat on $500b pension fund board
Published
3 weeks agoon
March 12, 2025By
admin

California State Senator Ben Allen is eyeing further pro-crypto representation with an endorsement of Dom Bei for election to the board of California’s public pension fund.
Bei is the founder of Proof of Workforce, a Bitcoin (BTC) non-profit focused on promoting BTC adoption via educational initiatives targeting workers, unions and pension funds. He is in the race to join the California Public Employees’ Retirement System, CalPERS, as a board member.
Notably, CalPERS is the largest public pension fund in the United States with over $500 billion and serves more than 2 million public retirement system members. CalPERS manages the retirement assets of California’s police department, firefighters and teachers among others.
The pension fund also counts over 1.5 million individuals as members of its health program.
CalPERS board of trustees comprises 13 members. Endorsement from Sen. Allen could see Bei become the first bitcoin advocate to get elected.
“I’ve dedicated over a decade to championing workers and wage-earners. Now, I’m running for CalPERS Board of Trustees to protect our nation’s largest public pension, serving 2M+ participants,” Bei noted in a post on X.
The former firefighter previously served on the advisory board of the Santa Monica pension fund. His pro-bitcoin voice has seen him get support from across several players in the industry.
According to observers, election to CalPERS will be crucial to the overall push for BTC adoption across pensions and other public sector platforms. With his experience and as a Bitcoin holder, Bei could see the largest pension fund in the U.S. explore and potentially add the flagship digital asset to its holdings.
Other than Senator Allen, Bei has received endorsements from more than dozen state legislators. Santa Monica mayor Lana Negrete and California treasurer candidate Tony Vazquez have also talked up his chances. Meanwhile, Anthony Pompliano, founder and chief executive officer of Professional Capital Management, has also added his support.
In 2024, several pension and endowment funds disclosed exposure to Bitcoin, with this coming amid the rapid adoption that followed the Securities and Exchange Commission’s approval of the first spot BTC exchange-traded funds. They include state pension funds and multiple university endowment funds.
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