Well, my dear Bitcoiners, it seems we’ve done it. The unthinkable has been thought, the improbable achieved, and the utterly ridiculous made reality: Bitcoin has surpassed $100,000! But now, as the laser eyes dim and the confetti settles, the question looms: What next?

Never fear, for Bitcoin’s restless, meme-loving army has a new mission—and it’s as ambitious as it is bonkers. Our target? Flipping gold’s market cap on its antiquated, shiny head and sending Bitcoin hurtling toward a cool $1 million per coin. Because, let’s be honest, who needs gold when you’ve got digital treasure?

A Flashback to the Laser Eyes Phenomenon

Before we dive into our latest antics, let’s take a moment to tip our hats (or perhaps don our monocles) to the #LaserEyesTill100K campaign. Back in the halcyon days of 2021, a Bitcoin enthusiast named Chairforce—yes, that’s a real person, not a Transformer—had the brilliant idea to Photoshop laser beams onto Twitter avatars. Why? Because nothing screams “financial revolution” quite like looking like a superhero in a Marvel knockoff.

The movement was a hit. Politicians joined in. Celebrities too. Even your Uncle Geoff with his dodgy internet connection managed to slap some laser eyes on his profile pic. The campaign’s goal? To keep those lasers burning bright until Bitcoin hit $100K. And three years later, in December 2024, it finally happened. For the full backstory, you can read all about it in the excellent Bitcoin Magazine piece, “The Origins of Bitcoin Laser Eyes”.

But now that Bitcoin is sitting pretty in the six-figure club, it’s time to retire the lasers (you can stop frightening the family cat now) and set our sights on a new frontier.

The New Mission: Flipping Gold

Ah, gold—the shiny, yellow relic that people have been hoarding for centuries. While it’s lovely for necklaces, teeth, and pirate treasure chests, it’s time for Bitcoin to knock it off its gilded pedestal. Currently, Bitcoin’s market cap is $2.018 trillion, a respectable 11.36% of gold’s $17.765 trillion. Not bad, but we’ve got bigger plans.

In 2024, Bitcoin’s market cap surpassed silver, which was a bit like overtaking your slower cousin in a three-legged race. But here’s the kicker: BlackRock, the financial behemoth, launched a Bitcoin ETF last year, and it’s already outperformed their Gold ETF. Yes, you read that right. The demand for Bitcoin is growing faster than a queue for free tea and biscuits.

The next step? 2025 could be the year Bitcoin flips gold’s market cap, finally proving to the world that digital trumps physical. And, of course, we need a campaign to match this monumental goal.

Introducing #PicFlipTillGoldFlip

Now, let’s talk about campaigns. After the roaring success of laser eyes, the Bitcoin community needed something fresh, bold, and devilishly simple. My first idea was #GoldGrillTill1Mill, where users would Photoshop gold teeth onto their profile pics. But then I remembered two things: 1) Not everyone has the graphic design skills of Picasso, and 2) Some of us still have nightmares about Kanye’s dental bling.

Then it hit me—KISS: Keep It Simple, Stupid. And so, the #PicFlipTillGoldFlip campaign was born. The idea is delightfully daft: flip your profile picture upside down. That’s it. No lasers, no gold teeth, no expensive software. Just rotate your image and voilà, you’re part of the movement.

#Bitcoin has hit $100K, but the journey isn’t over.

From laser eyes to upside-down pics, it’s time to turn the financial world on its head—literally.

Will you join me? – #PicFlipTillGoldFlip #FlipItForBitcoin pic.twitter.com/aI2wTwWonn

— Mark Mason | markmason.btc (@MarkMoneyMason) January 7, 2025

This symbolizes Bitcoin’s current position below gold’s market cap. The image is upside down because Bitcoin hasn’t flipped gold—yet. But when it does, we’ll flip those images right-side up faster than you can say “store of value.”

Will You Join the Movement?

Social media campaigns like this aren’t just about having a laugh (though, let’s face it, the laughs are a bonus). They create community, spread awareness, and remind everyone that Bitcoin’s potential is, quite literally, out of this world.

The laser eyes campaign rallied Bitcoiners from $50K to $100K in just three years. The question now is: how long will it take to flip gold? One year? Two? A decade? However long it takes, the momentum is with us. Bitcoin is no longer the scrappy underdog—it’s the digital heavyweight, poised to take the crown from the king of shiny rocks.

So, dear reader, will you flip your pic for Bitcoin? Will you take part in #PicFlipTillGoldFlip and join us on this absurdly exciting journey to $1 million? Or do you have an even better idea for a campaign? If so, speak up! The Bitcoin community is always up for a bit of mischief.

Until then, I’ll see you upside down. Cheers!

#PicFlipTillGoldFlip
#FlipItForBitcoin

This article is a Take. Opinions expressed are entirely the author’s and do not necessarily reflect those of BTC Inc or Bitcoin Magazine.