Although some believe that crypto PR and communications efforts should slow down when the markets are cooling off, it couldn’t be further from the truth. Sure, during crypto winters, product development teams huddle together to work on building their solutions—and that’s great—but these are also the ideal times for brand building.

Indeed, when the market is going through a crypto slowdown, the strategic brands are seizing the opportunity to strengthen credibility while everyone else is hibernating. And when the market inevitably heats up, this strategy will position such players ahead of the competition.

Now, not all might agree with this point of view, arguing that pushing PR during a downturn is tone-deaf. Others might see slow market communications as unnecessary noise when product development should be the only priority. But visibility isn’t vanity—it’s strategy, and it’s easier to get noticed in calmer markets.

Slower news, hungrier journalists

As the movements in the crypto market slow down, so does everything else that relates to it, including newsrooms. In other words, journalists have more space (and patience) for stories that go beyond mere price action. There are no big stories of exploding digital assets. Bitcoin (BTC) is nowhere near reaching a new all-time high, and altcoins are taking the cue from the industry’s number one, sleeping it off themselves.

Thus, when the hype and the noise in the crypto sphere die down, media outlets are on the lookout for stories worth telling. In such moments, true innovation and strong projects get their chance to shine and get real editorial interest, instead of getting lost among drama-driven headlines. 

Small news can be perceived as newsworthy in a bear market

Here’s a secret—during a bull run, not even a $10 million funding round might turn heads. It’s just too common when there’s money flowing everywhere across the board. To illustrate, an insider source at a crypto media powerhouse once said that their “funding news coverage threshold is a minimum of $10 million, with exceptions.”

This might sound counterintuitive at first, but in a more bearish market sentiment, that same outlet might just be interested in a mere $5 million, or even a $1.4 million seed round, like the one recently raised by crypto payment hub Lyzi to expand its Tezos-based service.

In other words, Lyzi has just told the world that it’s there and constantly working on building its product. Arguably, in a period of market pessimism, it would be one hell of a smart and well-timed PR move, and the best part—the likes of CoinDesk might pick it up.

Pick up the mic when no one else is talking

Providing expert commentary when the industry goes silent becomes even more valuable. Journalists still seek third-party sources and insights, and this is your chance to establish yourself as an authoritative figure in the sector, to whom journalists will come back when the bull market returns.

This means that when it’s all quiet on the crypto front and a journalist comes knocking at your door, be ready. Hiring a good PR firm that will lead you, shape your story, and provide the stage is certainly the right move, but it’s up to you to step up with confidence and claim the spotlight. 

Execution still matters

With this in mind, don’t mindlessly drop news just for the sake of it. Be strategic about timing, like holidays, conferences, and other major events that might overshadow your news, as well as the tone—this isn’t the time to brag but display resilience and value. 

Also, use the time of market bearishness to build your reputation and flesh out your digital footprint through earned media placements in trusted crypto outlets. Potential users, partners, and investors will look you up online, so make sure they have good things to read about you—that’s your PR working in the background.

The real bottom line

All things considered, crypto PR in times of market stagnation and bearish sentiment is not so much about creating hype as it is about demonstrating real substance. It’s about crafting a narrative that portrays you as the crypto player who can weather the blizzard, better positioning your brand.

So, the next time you’re considering staying silent during a crypto downturn, think again. You might miss out on the best PR opportunities of the cycle, as at this time, you could get more attention than usual. 

Don’t wait for the bull to charge—make your mark when the field is clear.

Afik Rechler

Afik Rechler is the co-founder and co-CEO of Chainstory, a results-driven crypto PR agency. He specializes in crypto communications and search-driven content marketing. Afik has been in the crypto industry since late 2016, helping blockchain businesses meet their marketing and communications goals.

As Bitcoin (BTC) edges closer to the psychologically significant $100,000 milestone, several technical and on-chain indicators suggest that a major breakout could be on the horizon. One such metric – Bitcoin’s Apparent Demand – has shown a strong rebound, signalling renewed interest and sustained accumulation in the market.

Bitcoin Sees Sharp Rebound In Apparent Demand

According to a recent CryptoQuant Quicktake post, contributor IT Tech pointed to a significant rise in BTC’s Apparent Demand. Most notably, this key indicator has returned to positive territory after spending several consecutive weeks in the red.

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For the uninitiated, Bitcoin’s Apparent Demand (30-day sum) measures the cumulative net demand for BTC over the past 30 days by tracking wallet accumulation and exchange outflows. A sharp increase in this metric suggests strong, sustained buying pressure, which can indicate bullish sentiment and potential for a price rally.

The following chart illustrates this rebound in BTC’s Apparent Demand, which essentially reflects net changes in one-year inactive supply adjusted by daily block rewards – a metric designed to better represent organic demand growth.

Previously, this metric had fallen deeply into negative territory – dipping below -200,000 (highlighted in red) – suggesting waning demand. However, its recent reversal into positive territory signals that long-dormant capital is flowing back into the market. As noted in the post:

The demand pivot is closely aligned with the recent price rebound above $87K, implying this recovery is underpinned by real on-chain behavior rather than purely speculative flows.

This marks the first positive Apparent Demand reading since February and aligns with rising inflows into spot Bitcoin exchange-traded funds (ETFs), as well as growing accumulation by long-term holders.

Data from SoSoValue shows that US-based spot BTC ETFs have recorded five consecutive days of net positive inflows, totalling more than $2.5 billion. The cumulative net inflow into spot BTC ETFs now stands at an impressive $38.05 billion.

Is A BTC Rally In Sight?

IT Tech noted that past reversals in Apparent Demand have historically preceded either significant rallies or periods of strong price support. If the current trend continues, BTC may have the momentum needed to challenge the $90,000 level in the near term.

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However, analysts caution that Bitcoin must hold its current support around $91,500 to maintain upward momentum. This level is particularly important because it is close to the realized price of short-term BTC holders, according to CryptoQuant contributor Crazzyblockk.

Further adding to this outlook, prominent crypto analyst Rekt Capital emphasized that Bitcoin needs to secure a weekly close above $93,500 and reclaim it as support in order to establish a clear path to $100,000. At press time, BTC trades at $94,492, up 2% in the last 24 hours.

Featured image from Unsplash, charts from CryptoQuant and Tradingview.com

In a recent CryptoQuant Quicktake post, contributor Crazzyblockk highlighted key Bitcoin (BTC) cost basis zones that the leading cryptocurrency must clear – or avoid breaking below – to sustain its bullish momentum.

Analyst Highlights Key Bitcoin Cost Basis Zones

Bitcoin is beginning to show signs of newfound strength, with the top digital asset surging nearly 3.5% over the past week and trading in the high $80,000 range at the time of writing. BTC’s rise amid the global equity market downturn has reignited discussions about the cryptocurrency’s potential to ‘decouple’ from traditional markets.

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In a recent Quicktake post, CryptoQuant contributor Crazzyblockk outlined Bitcoin’s various cost basis zones and realized price cohorts to identify key resistance and support levels.

The analyst noted that short-term holders – those who have held BTC for less than 155 days – currently have their realized price, or average cost, sitting at the $91,500 resistance level. Crazzyblockk added that this group tends to be the most price-sensitive.

On the other hand, the cost basis for new holders – those who have held the digital asset for one to three months – currently has its strongest support level around $83,700. The analyst pointed out that this level represents the cost basis of recent market participants, who often lead short-term trend changes.

To clarify, cost basis zones are price levels where a significant amount of BTC was last moved or acquired. A potential breakout above the short-term holders’ realized price would suggest new bullish momentum, as these holders would be back in profit and less likely to sell their holdings.

Conversely, a break below the new holders’ cost basis support level could signal potential downside movement, as recent buyers might begin incurring losses and be forced to capitulate.

Notably, each cost basis line highlighted in the chart below is calculated based on the realized price of Unspent Transaction Outputs (UTXOs) held within a specific age band. Similarly, realized price is determined by dividing the total value of all UTXOs by the number of coins.

Are Investors Expecting Further Upside?

Recent on-chain analysis suggests that BTC holders may be anticipating further upside. Short-term holders appear to be holding onto their BTC despite being in a loss position.

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Additionally, crypto exchange net flow data hints that a BTC price rally may be imminent. Some analysts are also drawing parallels to gold’s recent historic price action and predicting that ‘digital gold’ may soon experience similar momentum.

That said, Bitcoin futures index sentiment is pointing toward rising pessimism surrounding BTC, driven by macroeconomic uncertainty. As of press time, BTC is trading at $88,759, up 1.7% in the last 24 hours.

Featured image created with Unsplash, charts from CryptoQuant and TradingView.com