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Relai’s Bitcoin Mission: Bringing Europeans the Orange Coin Despite the Red Tape

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Company Name: Relai

Founders: Julian Liniger and Adam Bilican

Date Founded: July 2020

Location of Headquarters: Zurich, Switzerland

Amount of Bitcoin Held in Treasury: One-third of Relai’s treasury

Number of Employees: 30

Website: https://relai.app/

Public or Private? Private

Julian Liniger is on a mission to give more Europeans exposure to Bitcoin — despite regulatory bodies making it more difficult for Bitcoin businesses like the company he co-founded, Relai, to operate on the continent.

Liniger, a clean-cut Swiss entrepreneur who was one of Forbes’ 30 Under 30 in 2022, believes that there is much work to be done in bringing bitcoin to Europeans, even if new regulatory regimes like Markets in Crypto-Assets Regulation (MiCA) create more red tape around serving EU and UK citizens.

“We are working to make Bitcoin more accessible, easier to use and easier to buy for normal people,” Liniger told Bitcoin Magazine.

“We’re mainly targeting newcomers — the 90% of the people that don’t have easy access to bitcoin yet or that just haven’t tried yet because they were also not educated yet. In Europe, around 8% to 10% of people have bitcoin and 90% still don’t,” he added.

To reach this 90%, Liniger and the team at Relai have had to obtain the proper licenses and follow certain regulatory procedures, like requiring that customers complete Know Your Customer (KYC) procedures in order to use the app. Keeping Relai compliant is a tedious process, but Liniger, Libertarian-minded yet pragmatic, sees it as a necessary evil.

“I try to build the best company and onboard as many people as possible to Bitcoin in the most Bitcoiner way possible, which is certainly self-custodial and Bitcoin only, but we also need to stay in the realm of what is legal,” Liniger explained.

“So, we adhere to these regulations, whether I as an individual like it or not. As a business person, I need to make these decisions,” he added.

Wise words from someone who’s no stranger to taking the hard road.

The Road To Relai

Liniger was first introduced to bitcoin and cryptocurrency in 2015 and quickly went down the broader crypto rabbit hole.

In his early 20s, he watched bitcoin’s price skyrocket from $1,000 to $20,000 and experienced the Ethereum ICO boom from up close as he spent a portion of 2017 in San Francisco, then a hotbed for crypto developer activity, on an exchange semester while pursuing his master’s degree in business administration (MBA).

Upon returning home to Switzerland in 2018, he turned down a well-paid consulting job in the world of traditional finance and instead founded Bravis, a crypto consulting firm. During this time, he helped banks prepare to offer Bitcoin services.

“[We] helped them to position strategically in this new world and also to conceptualize some products, like actually starting to offer Bitcoin custody, trading, etc., which was inconceivable back then,” said Liniger. “Now, a lot of Swiss banks are doing it.”

By 2019, Liniger’s entrepreneurial drive had kicked into a new gear. He wanted to build something bigger than a consulting firm. This urge coincided with his personally adopting a bitcoin-not-crypto investment thesis and realizing that no app in the Swiss or broader European market allowed users to buy, non-custodially hold, and use bitcoin (all of which Relai does).

That same year, Liniger and his soon-to-be co-founder at Relai, Adam Bilicon, participated in a hackathon and made it into the finals with their concept for the company. By 2020, the two had built a prototype and had raised money from two angel investors. By summer of that year, the Relai app went live with the intention of first providing access to bitcoin and then offering other crypto assets.

The Bitcoin community didn’t like the latter notion, though.

Bitcoin Only

Liniger recalled introducing Relai’s promo phrase “easy crypto investing” and the instant backlash it drew from Bitcoiners.

“They were like ‘Why crypto? Just stick to Bitcoin and make it really great,’” said Liniger, adding that Relai’s users urged him and his partner to simply make the app as easy-to-use as possible and to incorporate then-new Bitcoin technology like Lightning, both of which Relai have done.

Liniger, who’d first conceptualized Relai as a Bitcoin-first crypto app, made the decision to make it a Bitcoin-only app.

“[I thought] it wouldn’t hurt to also have a couple other [cryptos],” recalled Liniger.

“But then I realized it actually would hurt. All the other [cryptos] don’t make sense in the long run if you want to be a savings app. Bitcoin is a savings technology; it’s digital gold,” he added, noting that other crypto assets neither purport to be or act as a store of value.

Liniger also noted that by 2020, both Bitcoin-only venture capital firms and more Bitcoin-only companies were beginning to arise, and he felt that Relai could be a part of this trend.

“We had River in the US, Bull Bitcoin in Canada, etc, and we were thinking we could be the leader of this category in Europe,” said Liniger.

Developing A European User Base

Based in Switzerland, Liniger and the Relai team had a leg up on the rest of Europe, as regulations in Switzerland are a bit more relaxed than those in the European Union. Liniger, however, did not want to just serve Swiss citizens for two reasons.

The first is that the percentage of Swiss citizens that own bitcoin is closer to 20%, according to Liniger, as compared to the 10% or so of Europeans from other countries. There’s less of a market for those who are new to Bitcoin to go after in Switzerland as compared to those living in the EU and UK.

The second reason is that Switzerland’s population is about 8.7 million, whereas the total population of the EU plus UK is over 500 million.

In the past four years, Relai has acquired 120,000 users across the continent and Liniger says the growth curve is accelerating even as the company faces certain regulatory impediments.

“We are not currently allowed to actively acquire users in the EU for regulatory reasons,” explained Liniger. “We can do active marketing tactics in Switzerland, but not in all the EU countries.”

Even in the absence of marketing, Relai continues to grow its user base, especially in Germany, Italy and France.

The number of Relai users in these countries will likely continue to grow rapidly as the company is in the process of obtaining licensing from France that will allow the company to advertise to EU customers.

“Probably by the end of this year, we will get the French license approval,” said Liniger. “Then, at the beginning of next year, there’s going to be MiCA and this [French license] is going to transition into a MiCA license, which will then allow us to actively acquire customers in all the EU.”

Once this happens, Liniger believes that upwards of 90% of bitcoin purchases in the EU and UK will happen via Relai.

The Cost Of Compliance

While Liniger, notably calm and level-headed, talks about the process of overcoming regulatory hurdles, one can’t help but imagine how frustrating the process has been for him and his team.

He stated that regulatory bodies and requirements have become significantly more intrusive for not only startups like Relai, but established financial institutions, as well.

“I heard stories from our CFO who used to work at ING, a huge bank, four or five years ago,” shared Liniger. “He was in one of these risk management compliance departments, which, when he joined, was like three or four people and the team has 10x’d in the four or five years since.”

Liniger went on to explain that many of Relai’s peers have up to a third of their team focused on regulatory compliance.

While he’s hopeful that the likes of Coinbase and Kraken fighting the US Securities and Exchange Commission (SEC) in court will set some sort of precedent that will get regulators to back off, he doesn’t see the trend of regulatory overreach reversing just yet, which seems slightly worrisome to him.

“We don’t have these resources at all,” said Liniger, comparing Relai’s funds to the type of money that Coinbase and Kraken have in their coffers to fight regulators in court.

This is part of the reason Relai didn’t fight back in court when regulators told them they had to KYC all of their customers.

KYC Required, But Do Not Despair

Relai recently announced that all users would have to provide their personal information by October 31, 2024 to continue using the app, after four years of being able to offer services without requiring users to do so.

“We were just basically forced to by the EU regulators and, increasingly, also from the Swiss regulators,” said Liniger in regard to having to make customers complete the KYC process. “The EU is pressuring Switzerland.”

While Liniger didn’t sound particularly happy about this, he also didn’t sound defeated. Instead, he seemed as focused as ever on his mission to bring bitcoin to the 90% of EU and UK citizens who still don’t have any.

“50% plus of the people will want some access to Bitcoin just because it’s a savings technology,” explained Liniger, which means he still has about 200 million customers (a 170x of Relai’s current users base) to reach in the broader jurisdiction Relai serves.

Admittedly, he knows some of these potential customers will opt to buy bitcoin or bitcoin ETFs that major financial institutions custody for them instead of using Relai, though he believes that the youth, who are more distrusting of established financial institutions, will opt to use Relai.

“The more progressive younger people will want to take custody themselves,” explained Liniger. “They will use something like Relai where they can buy directly into self custody and set up a savings plan, using it as a sovereign way of saving their money and their purchasing power into the future.”



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BlackRock Releases a New Report, "Bitcoin: A Unique Diversifier"

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Asset management giant BlackRock, with over $10 trillion in assets under management, has published a new report touting Bitcoin as a unique portfolio diversifier. This marks the latest embrace of Bitcoin from the world’s largest asset manager.

Earlier this year, BlackRock launched a Bitcoin exchange-traded fund (IBIT), rapidly becoming one of the most successful ETF launches ever. The Bitcoin ETF already has over $21 billion in assets under management.

BlackRock CEO Larry Fink also recently changed his sceptical stance on Bitcoin, admitting he was “wrong” to dismiss it. The firm has steadily released research explaining Bitcoin’s potential role for investors.

The new report explains that while volatile, Bitcoin is fundamentally detached from other asset classes over the long term. It argues Bitcoin’s adoption depends on global concerns over monetary stability, geopolitics, fiscal policy, and political stability – the inverse of traditional “risk assets.”

“Bitcoin, as the first decentralized, non-sovereign monetary alternative to gain widespread global adoption, has no traditional counterparty risk, depends on no centralized system, and is not driven by any one country’s fortunes,” the report states.

As major traditional finance players like BlackRock increasingly embrace Bitcoin, its reputation and adoption will likely accelerate, bringing it further into the mainstream. BlackRock’s continued pro-Bitcoin stance reflects growing acceptance by global financial institutions.





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Human Rights Foundation Grants 10 Bitcoin to 20 Projects Worldwide

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Today, the Human Rights Foundation (HRF) announced its most recent round of Bitcoin Development Fund grants, according to a press release sent to Bitcoin Magazine.

10 BTC, currently worth $590,000 at the time of writing, is being granted across 20 different projects around the world focusing on technical education for people living under authoritarian regimes, Bitcoin development conferences, decentralizing mining, and providing human rights groups with more private financial solutions. The main areas of focus for these grants center around Latin America, Asia, and Africa.

While the HRF did not disclose how much money each project is receiving specifically, the following 20 projects are the recipients of today’s round of grants worth 10 BTC, or 1 billion satoshis, in total:

African Bitcoiners, a community dedicated to onboarding Africans to Bitcoin. Key initiatives include a “Bitcoin for Beginners” course, free Lightning payment routing for merchants, and the ability to buy airtime and data with Bitcoin. With the continent plagued by political and economic turmoil, Bitcoin can serve as a path to financial sovereignty. Funding will support the production of educational materials and support operational expenses, including salaries, infrastructure, and tools.

Stratospher, a Bitcoin Core developer focused on enhancing the privacy and decentralization of the Bitcoin protocol. Their work includes improving peer-to-peer (P2P) network privacy, reviewing critical pull requests in the libsecp library, and mentoring of new talent. Their work is important in helping protect users from financial surveillance and censorship by authoritarian regimes. This funding will support their full-time development efforts.

Coracle, a Nostr web client designed to create a social media experience that empowers individuals. Developed by hodlbod, recent and planned updates include customizable and shareable feeds, improved direct messaging for privacy, and the development of encrypted public and private communities. By leveraging Nostr, Coracle could offer a new censorship-resistant communications platform for human rights activists. Funding will support the hiring of a full-time developer.

Harbor, an open-source ecash wallet built to provide better Bitcoin privacy. Started by the Mutiny team, Harbor is now an independent project led by Ben Carman and Paul Miller. Harbor incorporates multiple mints, is Tor-only, and automates fund management. Financial tools like Harbor can help empower human rights defenders facing government surveillance by offering strong privacy guarantees. This grant will support the development of Harbor’s 1.0 production release.

The 256 Foundation’s mission is to make Bitcoin mining free and open, supporting developments in the Bitaxe initiative are the flagship project in achieving that mission. Bitaxe provides an affordable entry point for home mining, offering protection against surveillance in authoritarian regimes and enabling individuals to mine Bitcoin discreetly. Funds will support multiple engineers building on and improving Bitaxe with the aim of making the Bitaxe formfactor available with more ASIC manufactures.

Kiveclair, a community in the Democratic Republic of Congo educating individuals about Bitcoin. Led by Gloire Wanzavalere, co-founder of Africa Bitcoin Conference, Kiveclair hosts monthly meetups, training sessions for activists, journalists, and developers, and provides shelter to refugees. It is also planning its first local conference. Funds will cover the cost of meetups, educational materials, equipment purchases, and the rental of an educational space.

Jeff Gardner, a full-time developer focused on bringing end-to-end encryption to Nostr Direct and Group Messages without centralized servers, making them resilient against state intervention. His work is vital for enabling private communication channels for individuals and activists. Funding will support ongoing development, allocating bounties to community contributors, and conducting a security audit of the project.

Silentium, a self-custodial, privacy-focused Bitcoin wallet with built-in Silent Payments. Developed by Louis Singer, Silentium can help protect activists’ financial privacy by enabling them to receive Bitcoin donations through unique addresses generated from a static public key. This prevents surveillance regimes from linking transactions to activist’s identities. This grant will support the wallet’s infrastructure, including a full cloud node, web server, and the hiring of a software developer.

BTC Shule, an educational initiative by Belyï Nobel Kubwayo. It equips Burundians with the knowledge and skills to use Bitcoin for uncensorable payments under Burundi’s authoritarian regime. The project is structured around three key initiatives: a bilingual (Kirundi and French) educational platform, a physical center to host meetups, and a Bitcoin support community via Whatsapp and Telegram. The grant will support the development of the digital platform, educational materials, and the building of the center.

EttaWallet, an open-source, self-custodial mobile Lightning wallet by Collin Rukundo, a software developer and co-founder/CTO of Splice Africa. The wallet is designed to improve usability and accessibility. It seeks to challenge the dominance of custodial wallets and empower citizens in the Global South to take full control over their funds. This grant will support further development of the wallet, improve localization efforts, and foster a growing community of users.

Tor relay operator associations to support increased network reliability and performance, as recommended by the Tor Project. Funding will allow relay operator associations to deploy nodes that improve the stability and reliability of onion services and increase network robustness against DOS attacks. Tor is vital to human rights activists, as well as Bitcoin and Lightning nodes that use onion services.

Rikto Xonghoti, a Bitcoin education initiative led by Anurag Saikia, Basanta Goswami, and Pallab Goswami. Focused on creating a Bitcoin circular economy in the state of Assam (a region marked by underdevelopment), the project offers online Bitcoin education in Assamese. It also plans to establish a physical Bitcoin center in the town of Titabar. This grant will support teacher salaries, the center’s development, and the acquisition of Bitcoin nodes and mining equipment to boost local economic growth.

Yes Bitcoin Haiti, a grassroots organization led by Val, Papouche, and Armand. It seeks to empower Haitians living in political and financial turmoil with Bitcoin. As a new project, it will proceed in phases: first, project leaders will complete the Bitcoin Diploma course offered by The Core; next, they will translate educational materials into Haitian Creole and host workshops. Funding will support project leaders’ salaries, the purchase of equipment, and the production of educational materials.

Bitcoin Indonesia, an educational initiative led by Dimas, Marius, Keypleb, and Diana. It focuses on building an educational platform in Bahasa Indonesia (local language), expanding the local Bitcoin community, and connecting Indonesian talent with Bitcoin-related companies to drive career opportunities. It has also successfully hosted the country’s largest Bitcoin conference. This grant will support content creation, community outreach, and operational expenses.

Bitcoin++, a Bitcoin-only developer conference series organized by software developer and educator Lisa Neigut. The conference features long-form lectures and workshops for developers eager to dive into the intricacies of Bitcoin technology. Held in cities like Mexico City, Buenos Aires, and Austin, Bitcoin++ has explored key themes like scripts, mempool, and soon, eCash. Funds will cover travel expenses for developers from authoritarian countries to attend the upcoming Bitcoin++ mints ecash conference in Berlin.

TABConf, a Bitcoin conference hosted by Michael Tidwell in Atlanta, GA. Its mission is to create a forum for protocol and application developers to debate and collaborate on Bitcoin. Through collaborative workshops and interactive activities, attendees can share their insights, knowledge, and experience to further Bitcoin development and innovation. Funds will be used to cover conference expenses and travel costs for developers in need of financial assistance.

Baltic Honeybadger, the world’s first non-profit, Bitcoin-only conference hosted by Hodl Hodl. With its cypherpunk roots, the conference fosters discussions on technologies that support financial freedom, security, and privacy, especially for those in authoritarian regimes. Funding will cover travel expenses for activists and human rights defenders to deepen their knowledge on Bitcoin as a human rights tool.

LaBitconf and Descentralizar, two annual conferences in Argentina. LaBitconf, hosted by Rodolfo Andragnes, is the longest-running Bitcoin conference in Latin America. Funds will cover travel expenses for software developers and keynote speakers. Descentralizar, a one-day event held in three cities across the country, offers debates, workshops, and networking opportunities for attendees. Funds will also support travel expenses and conference equipment. Given Argentina’s ongoing economic challenges, these conferences provide an opportunity for Argentines to explore Bitcoin as a tool for financial freedom.

Satsconf, the largest Bitcoin-only conference in South America. Held in São Paulo, Brazil’s economic hub, Satsconf connects the local community with global thought leaders, including macroeconomists, veteran Bitcoin educators, freedom advocates, and developers shaping the future of Bitcoin. Funds will support travel expenses for speakers, event logistics, and the hackathon.

Solidarity Summit: Standing with Political Prisoners, a Vienna-based event organized by Hager Eissa that unites former political prisoners, human rights advocates, and others to address the challenges faced by political prisoners. The Summit promotes dialogue, advocacy, and support for political prisoners worldwide and serves as a catalyst for change. HRF support will help add a financial freedom component to the program. A documentary will also be produced to further highlight these issues. Funds will cover venue and event logistics, program development, speaker costs, and film production.

The HRF is a nonpartisan, nonprofit 501(c)(3) organization that promotes and protects human rights globally, with a focus on closed societies. The HRF continues to raise support for the Bitcoin Development Fund, and interested donors can find more info on how to donate bitcoin here. Applications for grant support by the HRF can be submitted here





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MicroStrategy Announces $700 Million Raise To Redeem Senior Secured Notes and Buy Bitcoin

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MicroStrategy, a leading business intelligence and Bitcoin development company, has announced a proposed private offering of $700 million in convertible senior notes, due 2028. The offering will be made to institutional buyers under Rule 144A of the Securities Act. The company also plans to grant an option for purchasers to buy an additional $105 million of the notes.

The notes will be senior, unsecured obligations of MicroStrategy, bearing interest semi-annually and maturing in September 2028. Holders of these notes may convert them into cash, shares of MicroStrategy’s class A common stock, or a combination of both, at the company’s discretion. Conversion terms will be determined at the time of pricing.

MicroStrategy intends to use the proceeds to redeem all $500 million of its existing 6.125% Senior Secured Notes due in 2028. The remaining proceeds will be allocated to acquiring additional Bitcoin.

“On September 16, 2024, MicroStrategy issued a redemption notice pursuant to which the Senior Secured Notes will be redeemed on September 26, 2024 (the “Redemption Date”) at a redemption price equal to 103.063% of the principal amount, plus accrued and unpaid interest, if any, to but excluding the Redemption Date (approximately $523.8 million in the aggregate), with the redemption of the Senior Secured Notes contingent on the closing and settlement of the sale of the notes,” MicroStrategy stated. “Upon redemption of the Senior Secured Notes, all collateral securing the Senior Secured Notes, including approximately 69,080 bitcoins, will be released.”

The offer is subject to market conditions, with no guarantee on the timing or terms of completion. The notes will not be available for public sale, maintaining private status under the Securities Act.





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