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Donald Trump Launches World Liberty Financial, Team Unveils Token Details

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Just one day after surviving a second assassination attempt, Donald Trump today launched his long-rumored crypto project, World Liberty Financial. Though much about the project remains unclear, the team behind World Liberty Financial unveiled previously unconfirmed details during a live interview with Rug Radio, Decrypt’s sister company.

The project will offer borrowing and lending services for cryptocurrencies on the Ethereum blockchain network, not unlike the vast array of existing applications in DeFi—a catch-all term that describes cryptocurrency products that provide financial services without the need for intermediaries such as banks.

Trump’s crypto project promises to be more “user friendly” and accessible than existing, highly technical alternatives, and will be underpinned by a non-transferable (meaning, not tradable) World Liberty Financial (WLFI) governance token.

The World Liberty Financial crypto team, helmed by operations lead Zak Folkman and data and strategy head Chase Herro, today released new details regarding the WLFI token distribution plan, and made clear that the token’s sale will be regulated by the U.S. Securities and Exchange Commission (SEC). 

“There have been no pre-sales and no VC, early buy-ins,” Folkman said during today’s interview. “It is just like any other DeFi project you can expect to see that’s launching now with incredibly fair token distribution,” he said.

The majority of the token’s supply—62.66%—will be distributed in a forthcoming token sale, with a portion of net proceeds from that sale going to the project’s multi-signature wallet treasury reserve, according to an excerpt of World Liberty’s white paper reviewed by Decrypt. A remainder of net proceeds from the sale will be paid to the project’s founders, team, and service providers. 

Approximately 17.33% of WLFI’s supply will be earmarked for incentivizing the expansion of participation in the governance of World Liberty, along with other community growth initiatives, according to the excerpt of the white paper.

The remaining 20% of the token supply will go to the project’s team, advisors, and future hires, with undisclosed portions of WLFI earmarked for the WLF Foundation, affiliates of the Trump Organization, and the Witkoff Group, which is run by longtime Trump ally and friend Steve Witkoff—a participant in World Liberty. 

CoinDesk previously reported that World Liberty insiders would receive 70% of WLFI’s token supply—a move that would have run counter to industry norms.

A source familiar with the matter described previous reports about World Liberty Financial as “inaccurate” but would not elaborate. Decrypt viewed excerpts of what is presumably an updated draft of the white paper that contains language similar to that in previous reports, but with substantially different token allocations. 

The team behind the project also revealed Monday that the sale of WLFI will be regulated by the SEC, addressing at least one element of the questions surrounding Trump’s choice to launch a DeFi project during a period of profound regulatory uncertainty for the novel sector.

All purchasers of WLFI will be screened using the same “know your customer” (KYC) standards relied upon by American crypto exchanges like Coinbase and Kraken. While an excerpt of World Liberty’s white paper reviewed by Decrypt emphasized that WLFI tokens are not intended to be deemed securities, the tokens will be offered via Rule 506(c) of the SEC’s Regulation D— meaning they will be sold as unregistered securities under an SEC exemption that allows for such products to be offered in the United States to accredited investors.

The SEC defines accredited investors as financially sophisticated individuals who have either earned $200,000 in one of the last two years, earned $300,000 collectively with their spouse or spousal equivalent in the last two years, have a net worth of $1 million or more with or without a spouse, or are a broker or financial professional. 

A source familiar with the matter, however, said the finer details of the project are still subject to change.

Edited by Guillermo Jimenez and Andrew Hayward

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BONK hits new all-time high following Upbit listing

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BONK has emerged as the top gainer among the leading 100 assets following a major announcement from the South Korean crypto exchange Upbit.

Bonk (BONK), the first Solana-based meme coin, surged 18% on Wednesday to hit a new all-time high of $0.000058. Its market cap soared to over $4.1 billion when writing, flipping Dogwifhat’s (WIF) $3.2 billion market cap to reclaim its position as the largest meme coin on the Solana blockchain.

Why is BONK going up?

The altcoin’s price uptick coincided with a jump in the meme coin’s futures open interest. According to data from CoinGlass, OI for BONK’s futures market rose to an all-time high of $53.5 million, more than 7 times its monthly low of $6.3 million, suggesting a growing demand from investors.

Bonk’s recent rally followed its listing on South Korea’s largest crypto exchange, Upbit. BONK’s daily trading volume shot up 95% amid the listing, hovering over $3.5 billion when writing.

Another key factor driving the altcoin’s gains is Bonk DAO’s announcement of a massive 1 trillion token burn scheduled for Christmas Day, which is set to reduce the total number of tokens in circulation, thereby increasing scarcity.

Whales have also been interested in the meme coin lately. According to data shared by Lookonchain, a whale with a history of profitable meme coin investments has spent 3.4 million USDC to buy 65.4 billion BONK tokens. Last week, another whale was seen picking up 29.32 billion BONK at $0.0000387.

Whale buying typically boosts retail investor confidence in an asset, potentially driving FOMO (fear of missing out) among those seeking quick gains.

Bullish momentum to continue

BONK’s rally hasn’t lost strength despite surging over 72% in the past week alone. On the 1-day BONK/USDT price chart, BONK’s EMA lines show a strong bullish trend, with the short-term 50-day EMA above the long-term 200-day EMA and the price staying above both lines. 

BONK hits new all-time high following Upbit listing - 1
BONK price, 50-day EMA and 200-day EMA — Nov. 20 | Source: crypto.news

Based on this setup, the bullish trend is expected to continue in the short term as the buyers remain in control. However, the Relative Strength Index showed a reading of 82, which confirms the bullish momentum but puts the meme coin at overbought levels.

BONK hits new all-time high following Upbit listing - 2
BONK RSI chart — Nov. 20 | Source: crypto.news

Despite the overbought status, an analyst suggests that BONK is undergoing a ‘Blue Sky breakout,’ which could sustain its upward trajectory in the coming days. 

This speculation is supported by strong catalysts driving the uptrend and the current hype around meme coins. Separately, Bitcoin’s recent rally to new highs has amplified market-wide sentiment, further boosting interest in the meme coin sector, which gained 2.3% over the past day.



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Ethena Sees $1B Inflows as Crypto Rally Brings Back Double-Digit Yields

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The protocol’s rejuvenation is driven by elevated perpetual funding rates, with more catalysts ahead for growth.



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Uncertainty Looms For Crypto As SEC And CFTC Leadership Transitions Unfold Under Trump

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Este artículo también está disponible en español.

As Donald Trump prepares to take office for another term, speculation is intensifying regarding the future of crypto regulation, particularly concerning the leadership of the US Securities and Exchange Commission (SEC). 

Recent social media posts by FOX journalist Eleanor Terret suggest that SEC Chairman Gary Gensler may be on the verge of resigning, possibly before Trump’s inauguration in January 2025.

Pro-Crypto Candidates In The Running To Succeed Gensler

According to sources close to the situation, Terret says Gensler’s resignation, which would leave his term, set to expire in 2026, uncompleted, is expected to be announced after Thanksgiving. 

However, while Gensler has faced heavy criticism during his tenure for his strict regulatory approach to the crypto industry, the identity of his successor remains uncertain.

Former Commodity Futures Trading Commission (CFTC) Chairman Christopher Giancarlo has dismissed rumors regarding his nomination, while several other candidates are being considered. 

Among the names in the mix are Dan Gallagher, Chief Legal Officer at crypto exchange Robinhood; Bob Stebbins, a partner at Willkie Farr; former SEC Commissioner Paul Atkins; and Paul Hastings lawyer Brad Bondi. 

Terret suggests that Gallagher, while initially reluctant to leave Robinhood, may reconsider as the dynamics of the administration’s appointments shift. 

Stebbins, who has close ties to Jay Clayton, a former SEC chairman, is rumored to be a favored candidate, though he lacks a crypto background. Still, sources suggest he would follow the Trump administration’s lead on digital assets.

Atkins and Bondi are both known for their pro-crypto stance, advocating for a “lighter regulatory touch.” Atkins serves on the board of the Digital Chamber of Commerce and co-chairs its Token Alliance, focusing on token issuance growth. Bondi has been involved in advising decentralized finance (DeFi) projects, indicating a commitment to fostering innovation in the crypto space.

Trump Plans Resource Allocation For CFTC

Other names circulating in crypto circles include former CFTC Chair Heath Tarbert, former Acting Comptroller of the Currency Brian Brooks, and former SEC Investment Management Director Norm Champ. Champ recently expressed his willingness to serve if asked, signaling his interest in a potential role in the upcoming administration.

In addition, pro-crypto SEC Commissioner Mark Uyeda is reportedly open to taking the chairmanship, possibly as acting chair, while fellow Commissioner Hester Peirce, dubbed the “crypto mom” of the agency, has privately indicated her disinterest in the role.

With these leadership changes on the horizon, Terret anticipates that the new SEC chair will be pro-crypto, while also being equipped to handle the broader responsibilities of the agency, which include oversight of public companies, the stock market, the bond market, private funds, and the consolidated audit trail (CAT).

Compounding the speculation is the expectation that the Trump administration may also increase the CFTC’s role in cryptocurrency regulation. Terret asserts that the administration is considering allocating more resources to the CFTC, although the specifics of how this will be implemented remain unclear and would likely require additional funding.

Crypto
The daily chart shows the total crypto market cap valuation at $2.9 trillion. Source: TOTAL on TradingView.com

Featured image from DALL-E, chart from TradingView.com



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