Layer-1 blockchain MANTRA and United Arab Emirates-based tokenization platform Libre Capital aim to drive further adoption of tokenized real-world assets

On Nov. 4, MANTRA (OM) and Libre Capital announced a partnership leveraging their combined strengths to offer on-chain funds to MANTRA’s institutional or accredited users.

MANTRA stated that the collaboration would use its purpose-built RWA blockchain along with Libre’s tokenization and issuance capabilities. Together, they aim to provide on-chain access to investment opportunities in hedge funds, money market funds, and private credit funds.

According to details in the announcement, a new integration is what will help eligible institutional investors access the on-chain funds on MANTRA. This will be via Libre’s decentralized applications deployment dubbed “Libre Gateway DeFi dApps”.

Libre deploys this feature on integrated chains, allowing access to top-tier tokenized money market funds and others in a compliant way.

John Patrick Mullin, co-founder and chief executive officer of MANTRA said:

“With the addition of protocols like the Libre Gateway, MANTRA can better equip users with a best-in-class collection of tools to continue to grow the real-world asset economy.”

MANTRA Chain’s integration of Libre Gateway allows various benefits for the L1 platform’s users, including access to treasury management tools. Libre on the other hand will explore the RWA-specific infrastructure that the layer-1 blockchain network offers, Dr. Avtar Sehra, founder and chief executive officer of Libre, noted.

MANTRA Chain launched its mainnet in October and recently partnered with Google Cloud, which is a validator and infrastructure provider. One of the goals of the partnership is to bolster MANTRA’s real-world assets market via an accelerator program.

The RWA accelerator program will go live in the first quarter of next year.

The 2024 US election campaigns have been a masterclass in how to compel a large group of people to elect their country’s leaders. In a short time, we’ve seen sentiments shift after each candidate began their campaign trails and made promises to voters surrounding issues such as immigration, cost of living, and reproductive rights.

From spreading memes about migrants eating cats and dogs and the humorous “coconut tree” remark to the decisive role of lobbying regulators, the similarities between pushing political messaging and crypto narratives are difficult to ignore. 

Crypto is no stranger to compelling messages. One of the most memorable phrases in crypto history, “The Times 03/Jan/2009 Chancellor on the brink of second bailout for banks,” contained in Bitcoin’s (BTC) genesis block, is a reminder of the powerful messaging that has helped propel the industry forward. For crypto to win the “people’s vote” again, the industry can learn from several foundational communication principles we observed in this year’s elections.

Tapping into the psyche of the masses with memes

The use of memes in political messaging this election cycle has helped candidates engage the voter base and shift their perceptions. 

In July, singer Charli XCX took to her almost 3.7 million followers on X to endorse Kamala Harris with a three-word X-post, “kamala IS brat.” Brat was an album launched by Charli XCX, with notable colors of neon lime green and black. The Harris campaign quickly adopted the theme into their campaign color scheme, resulting in the “Kamala is brat” meme exploding across the web and TikTok, introducing a new cultural reference that positively shaped discourse. This is particularly significant for young and new voters who are increasingly getting their news through social media, according to Pew Research.

Originating from evolutionary biology, memetics, the study of memes explores how ideas, behaviors, and cultural phenomena spread. The light-heartedness of the medium allows people to digest complex or unsettling political realities in a more approachable way, impacting voter attitudes at an emotional level​. 

Crypto has seen its successful application through memecoins like Dogecoin (DOGE), Shiba Inu (SHIB), and Dogwifhat (WIF), which leverage meme culture to build communities and hype. Similar to political memes spreading ideology, memecoins spread economic narratives through humor and social media engagement. 

The overall industry needs to see a return to memes that captivate users broadly. Popular memes like ‘diamond hands,’ ‘WAGMI’ (we’re all gonna make it), and HODL (hold on for dear life) have in the past spread beliefs about crypto like wildfire. The industry needs to craft new memes and leverage new moments to maintain its relevance and resonate with broad audiences again.

The use of emotional and purpose-driven messaging

Political campaigns also provide examples of how emotionally resonant, purpose-driven language connects with supporters. 

Donald J. Trump’s campaign used many bold statements of purpose that studies show resonate with themes of strength and patriotism. Among the most popular is the campaign’s “Make America Great Again” (MAGA) message. His appeal is connected to the psychological readiness in the US culture for an antihero figure, who represents someone bold and unconstrained by typical political decorum and the willingness to challenge the status quo. This was symbolized in Trump’s call to “fight, fight, fight!” that spread following the assassination attempt in July.

The web3 parallel is the need to evoke purpose when speaking to end-users by bypassing complex jargon in favor of emotionally engaging language. Mert Mumtaz, CEO of Helius Labs, a key crypto opinion leader, uses direct and emotionally engaging messaging to resonate with crypto enthusiasts. His commentary, which centers around key trends and recent events, enhances his credibility as a key spokesperson for Solana (SOL) and blockchain tech broadly.

Similarly to how political campaigns use soundbites that reflect the core values of the voter, web3 projects and founders need to rely more on using memorable statements that create an emotional connection, creating greater buy-in from a wider audience. 

Lobbying to engage policymakers more seriously

Lobbying played a notable role in this year’s elections. The health of US citizens became an issue that rose in prominence when health lobbyist Calley Means reconnected Republican and independent presidential candidates Donald Trump and Robert F. Kennedy Jr. This played a part in RFK dropping out of the race to support Trump’s campaign, catalyzing the MAHA (Make America Healthy Again) movement and may make a difference in the final election outcome. 

The US crypto industry itself has experienced regulatory hostility towards companies after the FTX collapse. Since then, there has been a growing realization that the use of money in politics is simply the way the system operates. Lobbying is needed for the industry’s priorities to be heard in the halls of Congress. 

The last two years saw a major uptick in advocacy efforts for better US crypto policy. As of mid-October, crypto-focused super PACs (political action committees) had spent over $134 million to persuade voters to elect Congress members who support crypto. Just this week, the CEO of Coinbase, Brian Armstrong, announced the company was committing an additional $25 million to support the Fairshake PAC leading up to the 2026 midterms to elect pro-crypto candidates. 

A continuation of this strategy by US companies could lead to significant shifts in US policy and could see better reception of crypto by users locally, with a ripple effect globally. 

The 2024 US elections were littered with examples of masterful communication tactics that can be adopted by crypto projects. As the focus of the industry begins shifting from infrastructure development to the growth of consumer applications across various verticals, these strategies will be increasingly important in persuading users about why they should choose the products offered instead of the many other alternatives available to them. 

Debra Nita

Debra Nita is the associate director and head of growth at YAP Global, a crypto-native PR firm. With over a decade of strategic communications and product marketing experience, Debra helps leading crypto and web3 projects gain publicity and build their reputation through top-tier media coverage, leadership, and narrative development. Her expertise includes layer-1 blockchains, rollups, decentralized finance, zero knowledge and cryptography, and stablecoins. Debra has also been a speaker and hackathon judge at leading crypto conferences, including ETHDenver, Mainnet in NYC, ETHToronto, and ETH Kuala Lumpur.

The crypto universe has closed another week with remarkable developments unfolding across the broader sector. While Ripple vs. the U.S. SEC lawsuit saw new advancements, Shiba Inu gained significant attention due to ecosystem developments. Simultaneously, with the U.S. elections nearing, the market appears to be echoing a frenzy. So, let’s take a closer look at some of the top cryptocurrency market updates reported by CoinGape Media over the past week.

Ripple vs. SEC Lawsuit Advances

Notably, this week saw the Second Circuit Court of Appeals issue a deadline for the U.S. SEC‘s opening brief regarding appeals in the XRP lawsuit. The deadline set by the court of appeals was January 15, 2025.

Simultaneously, Ripple executives Brad Garlinghouse and Chris Larsen hired prominent attorneys to dismiss the claims in the XRP lawsuit this week, sparking market discussions. Meanwhile, the U.S. court ordered Ripple Labs to consider an alternative resolution before lawsuit proceedings concluded. Overall, these legal maneuvers have caused a stir in the XRP market, with on-chain movements adding to investors’ speculations. Ripple was recorded unlocking nearly 900 million XRP from escrow this week, adding intrigue toward price movements.

Also, the recent buzz around an XRP ETF has added to investor enthusiasm surrounding the crypto. Ripple CEO Brad Garlinghouse remains optimistic on an ETF with Bitwise Invest, Canary Capital, and 21Shares forging ahead with S-1 forms. Overall, market watchers are extensively eyeing the coin for price action shifts amid recent developments.

Shiba Inu Sparks Optimism Across Crypto Market

Meanwhile, it’s also worth mentioning that Shiba Inu emerged as the talk of the cryptocurrency town this week. Shiba Inu lead developer Shytoshi Kusama recently sought a meeting with Ethereum co-founder Vitalik Buterin in a bid to boost optimism for the meme token. Simultaneously, the lead developer also revealed how SHIB outshined BTC, bringing additional investor optimism toward the meme coin.

Also, the SHIB burn rate noted a remarkable surge this week, soaring 253,000% and sparking market optimism surrounding the coin. Further, crypto analyst Javon Marks anticipated a new ATH for Shiba Inu’s price amid recent optimistic developments. Altogether, the coin set off optimistic waves this week, witnessing noteworthy advancements.

U.S. Elections Loom Sparking Speculation

The looming U.S. elections have further pushed the market into a state of frenzy, with market watchers expecting a pivotal shift in sentiment despite who wins. Recent Polymarket data showed that Donald Trump’s winning odds stood at 55.2%, whereas Kamala Harris’ stood at 44.8%, somewhat attributable to the Republican’s pro-crypto stance.

Further, a recent CoinGape Media report revealed that cryptocurrency investors and policymakers should expect a bipartisan influx of digital asset-friendly lawmakers in both chambers post-2024 elections. Simultaneously, in light of Elon Musk’s D.O.G.E. role under Trump, the American billionaire sought expertise from U.S. Fed critic Ron Paul, sparking discussions nationwide.

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Coingape Staff

CoinGape comprises an experienced team of native content writers and editors working round the clock to cover news globally and present news as a fact rather than an opinion. CoinGape writers and reporters contributed to this article.

Disclaimer: The presented content may include the personal opinion of the author and is subject to market condition. Do your market research before investing in cryptocurrencies. The author or the publication does not hold any responsibility for your personal financial loss.